Data analytics and dashboards are rapidly changing the way that CFOs, CPAs and auditors are evaluating the performance of their sales and marketing operations: customer profitability, sales and marketing activities and more. The Microsoft Power BI tools have emerged as the “go to” tools to perform the data analytics and then present the findings in visual dashboard style reports. This presentation will focus on showing you a variety of practical applications and dashboards for measuring and reporting on the performance of your sales and marketing activities.
Overview of the data analysis and dashboard presentation process. Review of the Microsoft Power BI tools: PowerPivot, Power BI Desktop and Power BI Services. Case study applications for analyzing your sales and marketing operations. Customer profitability analysis. Sales and marketing performance analysis
Anyone who is responsible for reporting on a business organization’s sales and marketing operations.
Understand how the Microsoft BI tools can be used to analyze and report on your sales and marketing activities. Learn about different ways to analyze your sales and marketing data. Be prepared to develop your strategy for providing sales and marketing analysis reporting.
Pamela develops in-house training on Microsoft Power BI for Volvo Group Trucks Operations, where she works as a manager of Planning, Forecasting & Analysis.
Non-Member Price $99.00
Member Price $79.00