Everything you know about pricing is wrong. Understand the theory behind how we make buying decisions as consumers and stop the counter productive practice of billing by the hour. Instead, learn how to adapt superior value-based pricing at your firm and get paid for the value you provide.
Understand why billing by the hour is counter productive to firm growth, Understand the theory behind value pricing, Review ways to deploy this new model at a firm.
Recognize how to make the shift to value pricing Identify how to grow revenue and client satisfaction at your firm
Non-Member Price $99.00
Member Price $79.00