Whether it is deliberate or not, you have a brand. Your brand includes how your coworkers perceive you. It is developed from how you look, talk, and act. Your brand affects everything from how people respond to you, if people want to work with you, or whether you get the plum assignments and get that desired promotion.
Discover your current brand message. Six steps for deliberately changing or strengthening your brand.
All who want to learn more about personal branding.
Recognize the elements of a personal brand. Identify five methods for developing your personal brand.
Jennifer Elder is a CPA, CMA, CIA, CFF with a Master’s in Organizational Leadership. She has worked in accounting and finance for the past 25 years in a variety of industries including manufacturing, residential construction and development, and angel investing. She spent five years in public accounting, seven years as the Accounting Department Chair of a community college, and the previous ten years in the role of CFO.
Recently, Jennifer started her own business, The Sustainable CFO, providing business consulting, on-demand CFO services, and business coaching services. Their target market is small and medium-sized businesses looking to improve their bottom-line and overall performance. In addition Jennifer teaches finance in the Green MBA program at Antioch University New England.
She is also a contributing writer for the National Association of Home Builders and TriplePundit, and a frequent presenter for the Maryland Association of CPA’s, the Institute of Management Accountants, and the Society for Human Resource Management.
Non-Member Price $99.00
Member Price $79.00