Get Inside the Room Where it Happens WEBINAR

Tuesday, August 31 1:00pm - 3:00pm PDT

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Your Desk

2.0 Credits

Member Price $79.00

Non-Member Price $99.00

Overview

For decades CPA firms have sought to build business partnering relationships with clients. Relationships built on trust and adding value lead more often to referrals and cross-selling opportunities than transactional networking. The PPP and other government responses to the economic depression caused by COVID-19 showed that CPA firms do indeed occupy an advantaged relationship with their clients and need to be in the room when clients make strategic decisions. This is a practical course based on our decades of consulting experience and leading research on what drives small business owners to seek business advice from outside professionals.

Highlights

What clients want. Identifying client pain points. Making the shift from technical expert to problem solve.

Prerequisites

None.

Designed For

Audit and tax professionals who wish to create advisory relationships with their clients.

Objectives

<Define the advisory relationship from the client’s point of view. Identify client needs. Position technical expertise as a solution to a felt problem, not an exercise in regulatory compliance.

Preparation

None.

Notice

None.

Leader(s):

  • Michael Ramos

Non-Member Price $99.00

Member Price $79.00