Your clients trust you with their most intimate details. Just like you struggle with your own pricing, your clients do too. You hold a trusted advisor position in their minds and can provide gentle guidance on how to improve their profitability. This class won’t make you a pricing expert, but it will teach you the single most profitable pricing decision any firm can make, adopt value based pricing. You will learn what value based pricing means and how it manifests in many different types of industries and companies. This class will open your eyes to a different way of looking at pricing. You may even pick up a pointer or two for pricing your own business.
What Value Based Pricing is. How buyers perceive value. VBP challenges in software vs. hardware companies. VBP challenges in companies that sell services. How you can get better with VBP.
Accountants who want to give good advice to their clients.
To get you comfortable starting a pricing conversation with your clients.
Mark Stiving, PhD, MBA, is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value. With 25+ years experience in price segmentation, pricing product portfolios and visionary pricing, Mark’s analytical skills provide specific direction—and quantifiable results.
Sought after as a trusted advisor, Mark has consulted, trained and/or coached hundreds of companies including Cisco, Procter and Gamble, Grimes Aerospace, Splunk, and Crowdstrike. Mark uses a creative but pragmatic approach to help large businesses and entrepreneurs untangle confusion about pricing. All businesses can benefit from Mark’s value-based pricing strategies to capture their true worth, from start-ups to seasoned enterprises.
Pricing has been a lifelong passion for Mark. As a child, he contemplated why companies always use 99 cent price endings, which led to the question, “Do companies think we’re stupid?” He had a chance to study this question during his doctoral program at the University of California at Berkeley and hasn’t looked back since.
An award-winning speaker, Mark speaks at professional conferences for the Professional Pricing Society, International Quality and Productivity Center (IQPC), American Marketing Association, Consumer Electronics Design and Installation Association (CEDIA), Marketing Science and other professional settings. Mark is also the author of Impact Pricing: Your Blueprint for Driving Profits, which has helped business owners answer the fundamental question, “Am I pricing right?”
Non-Member Price $59.00
Member Price $39.00