Every company seems to be trying figure out how to shift to a subscription business model. Subscription is a lot more than simply changing the billing system. In this class you will learn when companies should and should not consider implementing subscriptions. You will also learn the most fundamental difference between subscriptions and traditional business models and how that should impact the operations of the business. With this knowledge, you will be more informed when talking with clients and you may even consider adding a subscription to your own business model.
Why subscriptions are so attractive. What business types are ripe for subscriptions. The 3 revenue buckets of subscriptions.
Accountants who want to know more about subscriptions for their clients or themselves.
To get you the fundamentals of subscriptions so you can decide if you want to learn more.
Mark Stiving, PhD, MBA, is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value. With 25+ years experience in price segmentation, pricing product portfolios and visionary pricing, Mark’s analytical skills provide specific direction—and quantifiable results.
Sought after as a trusted advisor, Mark has consulted, trained and/or coached hundreds of companies including Cisco, Procter and Gamble, Grimes Aerospace, Splunk, and Crowdstrike. Mark uses a creative but pragmatic approach to help large businesses and entrepreneurs untangle confusion about pricing. All businesses can benefit from Mark’s value-based pricing strategies to capture their true worth, from start-ups to seasoned enterprises.
Pricing has been a lifelong passion for Mark. As a child, he contemplated why companies always use 99 cent price endings, which led to the question, “Do companies think we’re stupid?” He had a chance to study this question during his doctoral program at the University of California at Berkeley and hasn’t looked back since.
An award-winning speaker, Mark speaks at professional conferences for the Professional Pricing Society, International Quality and Productivity Center (IQPC), American Marketing Association, Consumer Electronics Design and Installation Association (CEDIA), Marketing Science and other professional settings. Mark is also the author of Impact Pricing: Your Blueprint for Driving Profits, which has helped business owners answer the fundamental question, “Am I pricing right?”
Non-Member Price $59.00
Member Price $39.00