Social Media: It's a Credibility Strategy. Not a Business Strategy. WEBCAST

Tuesday, February 22 12:00pm - 1:00pm PST

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Your Desk

1.0 Credits

Member Price $39.00

Non-Member Price $59.00

Overview

Do you need to be on social media? Maybe. How we communicate in the digital landscape impacts how potential clients find us, how word-of-mouth-referrals review us, and how existing customers connect with us. In this session we’ll discuss the choice to be on social, how to manage social media should you choose to embark on this plan, and you’ll learn how-in a single day-you can create a social strategy that will last for an entire year.

Highlights

Business development. Sales. Marketing. Social media. Digital media.

Prerequisites

None.

Designed For

Anyone responsible for marketing and public image strategy (biz owners, managers, etc.)

Objectives

Understand how being on social and not being active is harming, not helping, your business. Learn a strategy for rapidly creating content that will make your business consistent in the social space. Gain tools and insights to help your business utilize social media and the digital space in the way that fits your organization best.

Preparation

None.

Notice

None.

Leader(s):

Leaders

Jill Schiefelbein

Jill Schiefelbein, The Dynamic Communicator(R), thrives at the intersection of communication, education, and technology. From analyzing classified documents obtained from military raids of terrorist camps to assess jihad messaging strategies, to teaching business communication for 11 years at the largest university in the country, to starting and managing an online education office serving 60,000+ students, to her own award-winning entrepreneurial ventures, Jill successfully creates and executes communication strategies help people and companies solve problems, retain and develop consumers, and enhance the bottom line.

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Non-Member Price $59.00

Member Price $39.00