The Top Ten Business Myths WEBCAST

Tuesday, May 31 8:00am - 12:00pm PDT

(Check-In 12:00am PST)

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4.0 Credits

Member Price $159.00

Non-Member Price $209.00


As businesses evolve, ideas about business don’t always follow suit. Examine ten business myths while discovering better practices to align an organization with the realities of operating in a knowledge economy. We’ll cover six transformational questions to enhance your organization’s wealth-creating capacity. Also, get answers to the five most-important questions organizations should reflect upon to remain relevant.


  • Growth for the sake of the growth is the ideology of the cancer cell
  • Effectiveness trumps efficiency
  • Ideas have more value than their mere execution
  • What determines value and how much customers are willing to pay?
  • Is business a zero-sum game?



Designed For

CPAs, executives and financial professionals.


  • Identify why so much of the conventional business wisdom is more conventional than actual wisdom
  • Determine how to overcome these myths and focus on what truly matters in your organization
  • Recognize the six transformational questions that will take your organization to the next level
  • Recall Peter Drucker's five most critical questions for any organization




Leader Bios

Daniel Morris

Daniel Morris is a sought after global expert in multi-national business structuring, tax optimization, and asset protection. Leveraging over 30 years of holistic accounting, tax, and business advisory services to successful entrepreneurial and family-based enterprises, he serves emerging and middle markets. Dan began his accounting career in 1984 at Ernst & Young in Silicon Valley, California. Today, he coordinates his services by leading Morris + D’Angelo, a Silicon Valley and Los Angeles based accounting and tax specialization firm. Additionally, Dan leads the consulting services for Strategic Global Advisors, a Nassau based global tax and business structuring advisory service, and is a co-founder of the VeraSage Institute, a think tank dedicated to assisting the professions and knowledge workers. As a frequent speaker at conferences, leadership development events, and seminars, and a consultant to professional service firms on ethics, implementing global business strategies, asset protection, emerging technologies, total quality service, cryptocurrencies and the blockchain, and value pricing, his work takes him around the world. He has been an educator with numerous professional associations and has authored, developed, and presented 50 courses, seminars, and conferences. As the Chair of the Regulatory Working Group for the Accountants Blockchain Coalition, Dan is actively engaged in all aspects of the blockchain and its associated parts. He has assisted over a dozen blockchain related enterprises including designing the global structure for DASH along with coordinating multiple ICO and/or pre-ICO engagements. Dan is a Master’s candidate with London Law University in their Private Wealth Advising program (anticipated degree 2019). Dan received his Bachelor of Science from the University of Oregon. Dan is active with the California Society of CPAs and the AICPA. Dan has helped establish a number of Silicon Valley start-ups including Signio that was acquired by Verisign for $1.2 billion in 2000. Dan is regularly interviewed by local, national, and international media and has global responsibilities for client services in the areas of business structuring, tax optimization strategies, asset protection design, distributed ledger technologies, and strategic management consulting for closely-held businesses.

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Ronald Baker

Ronald J. Baker is a partner in Baker & Barnett, CPAs, Corte Madera, California, the firm he cofounded in 1988. He is a frequent speaker at CPA events and conferences around the world, and a consultant to CPA firms on implementing Total Quality Service and Value Pricing. He is an instructor with the California CPA Education Foundation and hasauthored five courses for them: How to Build a Successful Practice with Total Quality Services; The Shift From Hourly Billing to Value Pricing; Value Pricing, The Graduate Seminar; You Are What You Charge For: Success in Today’s Emerging Experience Economy; and Alternatives to the Federal Income Tax. He is a graduate of Disney University and author of The Professional’s Guide to Value Pricing, published by Harcourt Professional Publishing.

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Non-Member Price $209.00

Member Price $159.00