Blogging for Accountants WEBINAR

Monday, August 8 9:30am - 11:30am PDT

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Your Desk

2.0 Credits

Member Price $79.00

Non-Member Price $99.00

Overview

The presentation provides a concise overview of blogging - creating short, conversational-style online articles. Discover how this practice can be used by accountants to exhibit thought leadership, engage customers, build your brand, improve search engine optimization and take your business to the next level.

Highlights

What is a blog? How a blog is different than a website. Blogging pros and cons. Leading corporate blogs. How accountants are blogging: best practices. How to search for blogs. Leading blogging platforms. Key blog writing tips. Blog content calendar. Using images to boost blog engagement. Blog outsourcing. Key blogging tools. Blogger starter strategy.

Prerequisites

None.

Designed For

Practitioners at all levels who want to explore how to use blogging to exhibit thought leadership, engage customers, build your brand, and improve search engine optimization.

Objectives

Create a blog from scratch with no experience. Distinguish between the different blogging platforms and determine which is best for you. Select what you’re going to write about. Recognize how to keep your content current and how to post regularly. Use a blog to build your professional brand and develop new business.

Preparation

None.

Notice

None.

Leader(s):

Leader Bios

Gary Watkins

As the Stakeholder Liaison Senior Analyst for Bank Secrecy Act (BSA), Gary Watkins is responsible for the outreach and education efforts on several Anti-Money Laundering (AML) programs nationwide including the Report of Foreign Bank and Financial Accounts (FBAR), currency reporting by trade or businesses (Form 8300) and commercial casino compliance requirements under Title 31.

Watkins joined the IRS in 1986 as a Revenue Agent assigned to the Compliance Enforcement Team (CET) located in Chattanooga, TN, working criminal information items and prime fraud leads. He eventually transferred to a General Program Compliance Group located in Knoxville, TN, where he worked primarily corporate income and employment tax examinations. In 2000, he was selected as a Senior Tax Specialist in Taxpayer Education and Communication (TEC) and moved to Columbia, SC. In 2002, he was selected for the Senior Management Readiness Program and as a result, completed several extended acting assignments and served as Program Lead for various National Initiatives. In October 2005, he assumed the position as the Stakeholder Liaison Senior Analyst for Bank Secrecy Act (BSA).

Watkins holds a bachelor’s degree in business administration from The Citadel, Military College of South Carolina and an MBA from the University of Tennessee. He served a total of 22 years (active and reserve) in the U.S. Navy before retiring in 1998 as a Commander, Supply Corps. He is married and has two sons. Jason (29) is a Lieutenant in the U.S. Navy and Eric (26) is a Captain in the United States Army.

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Non-Member Price $99.00

Member Price $79.00