Tell Me A Story: Making Wisdom Stick! WEBCAST

Tuesday, July 19 4:00pm - 7:30pm PDT

Add to Calendar

Your Desk

3.5 Credits

Member Price $109.00

Non-Member Price $139.00


Everyone enjoys a good story. Stories create mental pictures, stimulate critical thinking and provide concrete examples of theoretical concepts. Learn to become a memorable speaker who can move, motivate and lead others through the craft of storytelling. Don’t just simply relay your financial results. Discover how to mesmerize your company’s audiences in a way that makes it easy for them to come away motivated for action that can improve their bottom line. Remember, if the audience didn’t get the message, the message was probably delivered in an unmemorable way! Boost your business communication effectiveness through the medium of storytelling.


The 3 elements of storytelling. 3 real world examples. 10 thoughts for the road.


Knowledge of current events in the financial reporting field.

Designed For

CPAs and senior financial executives.


Learning how to use storytelling in routine business situations can actually help your message to stick.






Leader Bios

William O'Brien

William F. O’Brien, MBA, CPA, is a financial management consultant and educator with over 40 years’ experience. He has held senior financial management positions with Intel and ROLM and served as CFO for several emerging, high technology companies. Bill has extensive experience in corporate planning, fraud assessment, control, financial analysis, cash management, managerial accounting, and financial reporting in both domestic and international settings. Bill has served on the faculties of Santa Clara University and San Jose State University.

Return to Top

Non-Member Price $139.00

Member Price $109.00