Managing Through the Business Cycle WEBCAST

Friday, July 22 10:00am - 11:00am PDT

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1.0 Credits

Member Price $65.00

Non-Member Price $76.00


Even when it’s not plainly stated, all budgets, plans and actions include assumptions about current and future economic conditions. Yet relatively few CPAs spend sufficient time trying to improve their understanding of economic issues and conditions. This webcast focuses on budgeting and capital programs, and specific actions that will help an organization improve performance. Recent examples of companies that improved their competitive position and profitability will be presented.


Tools, techniques, practices and Examples to help improve an organization preparing accurate forecasts. Monitoring key economic variables. Improving an organization’s overall value chain.


Management experience in accounting, finance or operations.

Designed For

Accountants and finance professionals, owners, controllers, treasurers, financial officers, and other financial managers in organizations with less than $250 million in sales.


Determine how behavioral finance can influence investment decisions. Analyze the current economy in relation to prior economic cycles. Determine actions to prepare for the next business cycle.






Leader Bios

Jennifer Elder

Jennifer Elder is a CPA, CMA, CIA, CFF with a Master’s in Organizational Leadership. She has worked in accounting and finance for the past 25 years in a variety of industries including manufacturing, residential construction and development, and angel investing. She spent five years in public accounting, seven years as the Accounting Department Chair of a community college, and the previous ten years in the role of CFO.

Recently, Jennifer started her own business, The Sustainable CFO, providing business consulting, on-demand CFO services, and business coaching services. Their target market is small and medium-sized businesses looking to improve their bottom-line and overall performance. In addition Jennifer teaches finance in the Green MBA program at Antioch University New England.

She is also a contributing writer for the National Association of Home Builders and TriplePundit, and a frequent presenter for the Maryland Association of CPA’s, the Institute of Management Accountants, and the Society for Human Resource Management.

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Non-Member Price $76.00

Member Price $65.00