Skip to main content

CANCELLED CFO - Planning for the Long Term WEBCAST


Your Desk

8.0 Credits

Member Price $260.00

Non-Member Price $310.00


This four-topic event focuses on skills that will help you and your organization enhance your planning skills, improve innovation to thrive, provide two newer metrics to improve decision making, and accounting for lean.


Developing an effective strategy. Effectively implementing the strategy. Learn why GAAP accounting measures can lead you astray when trying to evaluate the true economic performance of an enterprise. Why EPS, ROS, ROA, and ROCE fail. The importance of asset utilization. Economic value added as a performance measure. Latest developments in EVA. Learn why previously successful companies failed to innovate. The four types of innovation that can lead to success. How `lean’ is different from traditional practices.


At least six months of professional financial statement analysis experience, or at least six credit hours of corporate finance classwork at an accredited university.

Designed For

Corporate financial leaders, business owners, Corporate financial managers, entrepreneurs, CFOs, CEOs, controllers, CPAs, accountants, board members, advisors, consultants, and the professionals who advise them. CPAs in public practice and CPAs in industry.


Go beyond the abstract discussion of strategy, focusing on identifying attackable market segments and aligning the organization for success. Understand the weaknesses of GAAP as a financial performance measure and to propose alternative approaches. Understand why innovation is vital to long term success and to understand our key role in creating an innovative organization. Determine the needs of those who use financial reports and focus on better metrics that our users can understand and use to make informed business decisions.






Leader Bios

Anita Layton

Anita Layton, MBA, CPA, CMA, is a financial executive based in Charlotte, NC. Her expertise is in leading process improvement initiatives, implementing financial systems, and managing corporate finance. She gained her experience working with an international construction management and development company. Anita received her MBA from the University of North Carolina at Charlotte. She is an adjunct professor for UNC Charlotte.

Return to Top

Non-Member Price $310.00

Member Price $260.00

This event is cancelled