Pricing for Profitability: How Finance Can Save The Bottom Line WEBCAST

Overview

Much has been written recently about value pricing with some authors implying that understanding your product’s value is the most important and perhaps only requirement for superior profitability. While every company should understand product value, understanding cost, competition, and capacity utilization are far more important for most organizations. Left unchecked to “value price” products, incentive courses usually motivate sales personnel to set price at the lowest allowable number. Finance can influence profit in a big way by getting involved in pricing. This course will show you how.

Highlights

Develop strategy. Understand value from the customer’s perspective. Understand your competitor’s value proposition. Manage capacity. Understand real cost.

Prerequisites

None.

Designed For

Everyone involved in the pricing process as well as financial professionals who may not yet be involved in pricing.

Objectives

Understand the finance department’s role in product pricing.

Preparation

None.

Notice

None.