LinkedIn Profile Secrets for CPAs WEBINAR

Overview

Today’s CPAs can expect their prospects, clients, referral partners, and candidates to research them on LinkedIn. The good news is that you can leverage LinkedIn to craft a digital presence that demonstrates your expertise, showcases your personal brand, and aligns with your values. Learn how to create a LinkedIn profile that is not just a resume but a valuable marketing tool for your CPA business.

Highlights

Effective branding and LinkedIn profile positioning for CPAs. Best practices and tips for each profile feature. Optimizing language and words to attract clients: Your headline, essay, descriptions, and keywords. Sizzle elements: Your headshot, background banner, videos, and media. Essential LinkedIn settings and privacy for CPAs.

Prerequisites

None.

Designed For

CPA who wants to build a better LinkedIn profile.

Objectives

Make immediate improvements to your LinkedIn profile. Position yourself to attract clients, prospects, or candidates (instead of your current resume version). Showcase your credentials, education, experience, and personal brand.

Preparation

None.

Notice

None.