Marketing: Mastering the Process ON DEMAND
Available Until
Your Desk
10.0 Credits
Member Price $290.00
Non-Member Price $334.00
Overview
This course teaches you key components of marketing strategy and tactics including: identification, analysis and selection of target markets; development of product/service lines; pricing; distribution systems; advertising and promotions; service marketing; and international marketing. Major forces impacting marketing strategy are discussed, such as consumer behavior, completion, and regulating forces. Also covered are marketing information systems, search-related marketing, interactive marketing and E-commerce, and multichannel marketing.
Highlights
Marketing Research. Consumer and the Market. Marketing Costs. Marketing Strategies. Product as a Variable. Product Planning. Price Theory. Pricing Patterns. Advertising. Sales Force Management. Retailing.
Prerequisites
None.
Designed For
CPAs, Marketing Managers, CEOs, CFOs
Objectives
Recognize the definition of the marketing management concept. Identify the four Ps of the marketing mix. Define customer relationship management (CRM). Identify the nature of marketing research. Recognize different techniques for gathering data for marketing research. Recognize necessary components in the definition of a market. Identify some characteristics of market segmentation, and more.
Preparation
None.
Notice
None.
Non-Member Price $334.00
Member Price $290.00