Social Media Marketing ON DEMAND
Available Until
Your Desk
5.0 Credits
Member Price $145.00
Non-Member Price $167.00
Overview
This course provides an overview of social media and its impact on the marketing process. This overview includes descriptions of the various forms of social media and profiles of the most popular social media websites. This course also introduces the concept of social media marketing and discusses how you can use social media to market your business, promote your brand and influence your potential customers. Finally, this course provides a step-by-step guide for CPA’s and other professionals to utilize when launching a social media marketing campaign.
Highlights
Introduction to Social Media. Social Media Tools. Social Media Marketing. Launching a Social Media Campaign.
Prerequisites
None.
Designed For
CPAs, executives and marketing and financial professionals.
Objectives
Identify the unique characteristics of social media' websites. Recognize the most popular social media tools (including Facebook, Twitter, YouTube, LinkedIn, Wikipedia, etc. ) Recognize the primary functions and characteristics of each tool. Identify
social media marketing’ techniques and the role that social influence plays in the marketing process. Recognize best practices for launching a social media marketing campaign.
Preparation
None.
Notice
None.
Leader(s):
Leader Bios
Michael Walker, Western CPE
Michael J. Walker, CPA, is based in New England and has decades of accounting experience in the financial services, information technology services, and construction industries. He has an extensive technical accounting background that includes hands-on experience with U.S. GAAP and International Financial Reporting Standards (IFRS). His expertise includes accounting for financial instruments, securitizations, and other banking products. He graduated from Bentley University with a BS in finance and an MS in accountancy.
Non-Member Price $167.00
Member Price $145.00