Strategic Management: Concepts & Tools ON DEMAND

Overview

Strategic Management introduces, explains, and analyzes the activities needed to develop, select, implement, and evaluate a firm’s competitive strategy. This course focuses on both the content of a firm’s strategy and the process by which this strategy is developed and executed. This course is designed to illustrate development, formulation, implementation, and evaluation of business strategy. Emphasis is placed on the need for awareness of, and accommodation to, changes in an organization’s internal and external environments. Generic types of business strategies and techniques for analyzing strategies are also covered.

Highlights

Strategic Management - An Overview. Environment Analysis. Industry and Competitor Analysis. Internal Appraisal. Strategical Formulation. Strategic Choices. Strategic Implementation Issues. Strategic Evaluation and Control. Crafting Global Strategy.

Prerequisites

None.

Designed For

CPAs, CFOs, controllers, leaders and managers.

Objectives

Define strategic management. Discuss the three phases of the strategic management process. Outline the strategic planning process. Define guiding philosophy, purpose, mission, objectives, and strategies. Explain the reason for organizational policies. Differentiate between long- and short-range objectives. Discuss corporate, business, and functional strategies. Compare and contrast social responsibility (CSR) and business ethics. Explain what a strategic business unit (SBU) is. Explain environmental analysis. Describe the relationship among environmental analysis, competitive analysis, and internal appraisal. Discuss some of the characteristics of an organization’s environment. Explain the three major steps involved in environmental analysis. Describe the six major environmental forces that can influence an organization. Explain both qualitative and quantitative forecasting techniques. Define scenario planning, and more.