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CFO - The Effective CFO WEBCAST

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8.0 Credits

Member Price $280.00

Non-Member Price $330.00

Overview

Whether you are a seasoned CFO or a staff professional, we all want to enhance our skills and become more effective. We discuss four methods to improve, including getting the most from the sales function, how CFOs can (and should) deliver much more value, new skills to develop, and how to find the time to do this? We also review the value of sustainability, ESG reporting, and measurement. A newer technique that adds value to our role so we can become even more effective. Each of these four topics will help you truly deliver more value.

Highlights

Understanding the sales function and sales team. Differing backgrounds, expectations, and motivations. Developing strong relationships. How to ascertain what Sales really needs. Effective incentive plans that are understood by the sales team. Tools and information for how CFOs can transition from bean counters to bean growers. Becoming the multi-skilled CFO companies are looking for. How do you utilize your key relationships and your team to fill the gaps and make sure nothing slips through? Defining sustainability. Defining and measuring environmental, social and governance metrics (ESG). Reporting on ESG metrics and your organization’s efforts.

Prerequisites

At least six months of professional financial statement analysis experience. Prior management and leadership experience will be helpful.

Designed For

Any professional interested in more about the challenges and opportunities in identifying and defining environmental, social and governmental efforts withing their organization and measuring and reporting on those efforts to make their organization more efficient and profitable Corporate financial managers, business owners, entrepreneurs and professionals who advise them, especially those with audit/risk responsibility, Corporate Financial Leaders, CEOs, CFOs, Controllers, Accountants, and Board members. CPAs in public practice and CPAs in industry.

Objectives

Understand how to work more effectively with the sales function. Understand the large impact that accounting has on sales. Understand how to enable sales to enhance financial results in your organization. Understand how to view enterprise and corporate performance management (EPM/CPM) as the seamless integration of managerial methods rather than as a process. Understand how business analytics is an advance over business intelligence and where Big Data fits in. Learn how to identify and differentiate strategic KPIs in a balanced scorecard and operational performance indicators (OPIs) in dashboards. How to properly calculate product, service-line, channel, and customer profitability for analysis, insights, and actions. How to view enterprise and corporate performance management (EPM/CPM) as the seamless integration of managerial methods rather than as a process. To better understand how identifying and defining environmental, social, and governmental efforts within an organization and measuring and reporting on those efforts will make their organizations more efficient and profitable.

Preparation

None.

Notice

None.

Leader(s):

Leader Bios

Anita Layton

Anita Layton, MBA, CPA, CMA, is a financial executive based in Charlotte, NC. Her expertise is in leading process improvement initiatives, implementing financial systems, and managing corporate finance. She gained her experience working with an international construction management and development company. Anita received her MBA from the University of North Carolina at Charlotte. She is an adjunct professor for UNC Charlotte.

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Non-Member Price $330.00

Member Price $280.00