Effectively Communicating Change WEBINAR
Overview
Today’s firms face an ever-accelerating, chaotic pace of change in talent, technology, client expectations, legislation and more. To successfully manage change, leaders must strategically design, execute, and communicate their strategies with the same focus and intention that they spend conceiving of the planned change. In this interactive communications session, we’ll practice strategies to drive effective change. Leave this discussion with a strategy for driving change more effectively and efficiently.
Highlights
The characteristics that affect people’s ability to adopt change. Communication strategies to influence adoption.
Prerequisites
None.
Designed For
Professionals at all levels and all service areas, including operational leaders.
Objectives
Identify the psychology and mechanics of change. Apply strategies with motivators to move your team members - even resistors - along the change curve. Apply the crucial role of strategic communication and developing a communication plan around one of the change ideas from this meeting.
Preparation
None.
Notice
None.
Leader(s):
Leader Bios
Samantha Mansfield, CPA Crossings LLC
Founder, Samantha Mansfield, LLC Samantha Mansfield has been in the tax and accounting technology industry since 2000. During that time she has consulted with firms of all sizes and spoken on workflow and web services implementations. In addition, she has trained on the use of technology as well as assisted firms in transforming their business models to fully leverage technology implementations. Over the last two decades she has incorporated these insights to develop and deliver educational summits and workshops to help firms accelerate their growth. Her bachelor’s degree is from Hillsdale College in Business Administration/ Marketing. Samantha has also served on the board of two not for profit organizations for several years as various officers. She is driven everyday by sharing information that helps people grow and succeed! In 2016 and 2018 Samantha made Accounting Today’s “Top 100 Most Influential People in Accounting” list, three consecutive years made CPA Practice Advisor’s “40 Under 40”, and in 2018 and 2019 was honored with AICPA and CPA Practice Advisor’s “Most Powerful Women in Accounting” award.
Non-Member Price $109.00
Member Price $89.00